During the 200 years since its invention, the bicycle’s popularity has ebbed and flowed. For almost a century, we’ve suffered the unforeseen consequences of car-consumed culture. But now, because of a global pandemic, the transformative power of the bike is starting tot take hold.

When someone asks you to jump, you ask how high. In our case when Fizik approached us to shoot their new line of Gore-tex shoes in extreme weather we asked "how extreme?". Following this conversation, Anthill Films produced three different product videos showcasing the unrivaled performance of Fizik's new GORE-TEX cycling gear through extreme wind, rain, and snow.

Path Less Paved: Ocate, New Mexico. Shimano’s latest Originals short film shows us how an open-mind can help us find common ground in the unlikeliest of places.

Many mountain bike athletes start their careers early, honing skills well before the first signs of adolescence. Then there’s Jackson Goldstone. The Squamish, B.C. youth shot to stardom in 2010 when a homemade video of him riding, jumping, dropping, and spinning his balance bike on the way to kindergarten went viral. Since then, Jackson has risen to the top tiers of the sport, already demonstrating a signature style in mountain bike films and competing on the international stage, shoulder to shoulder with some of the best racers and freeriders in the world. Talent has played a large part in Jackson’s extraordinary riding ability, but so has his hometown of Squamish. With one of the most densely packed trail networks on the planet right outside his door, Jackson can challenge himself in any mountain biking discipline he chooses, every day of the year. Whether whipping out jump lines with his friends or pinning long, rugged downhill descents to eclipse his personal record, Jackson always rides to have fun. He thinks you should, too.

Anthill Films, in collaboration with Brandwave Marketing Agency created a brand anthem for Kineticore that demonstrates how the animal kingdom has evolved in such a way that it doesn't require any safety add-ons. Instead safety is inherent to many animals genetic design. Kineticore aims to achieve the same level of simplicity in its minimalist approach to safety.