What would you do if you could bend the space-time continuum and leave time behind, dropping the paperwork, the emails, the screaming kids—just for a moment?
That's exactly the question our team asked themselves when working out how to showcase the new Shimano ULTEGRA. And, of course, the only logical answer is we'd get out on our bikes.
Not for the competition or the PB’s, but for the pure pleasure of riding with our buds.
Bikes give us an escape, a chance to reconnect, to catch up with friends, to take back some play, a way to explore far and wide. This short gives flesh to the idea of always making time to ride and never taking it for granted, without missing any of the important stuff.
“We can’t have all the time in the world. So we just have to make sure we spend it in the best way possible.”
Visit Shimano.com for the full story and photos.
Photos by Sterling Lorence