Redbull Uncorked Case Study

CASE STUDY: redbull uncorked

Working together with Redbull Media House, we produced, shot and edited a dramatic, visually-stunning short video featuring some of the best slopestyle riders in the world.

Within 24 hours of releasing the action piece on Redbull's Facebook page, the video grossed over 1.5 million views. Currently, it has reached an audience of over 2.7 million people through Facebook alone, with an additional 160,000 views on Youtube, and countless more on Redbull TV's website and online snowsports publications.

SCOPE: PRODUCTION, POST-PRODUCTION, SOCIAL MEDIA

Photos by Jussi Grznar

COMPLETE IN-HOUSE PRODUCTION

Taking Redbull's initial concept, Anthill identified the stories and helped to coordinate with Grouse Mountain resort to bring Uncorked to life. We then produced, shot, and edited the visually-immersive short film using the highest-level production equipment available including high-speed phantom cameras, follow cameras, drones, and a cable cam.

A team effort

Filming Uncorked was an intensely collaborative effort, with 18 people involved in the production on set and many more behind the scenes. Our in-house directors, producers, cinematographers, and production assistants worked seamlessly with Redbull's team to make sure every aspect of the course was covered at all times.

Media assets

Anthill produced 13 pieces of unique content and media assets for Red Bull to use on a wide variety of media platforms - including, digital streaming, broadcast TV, social media and YouTube. Ancillary videos were used to increase awareness of the main film and extend the reach of the program; including, 5 individual athletes edits and 7 custom clips for Red Bull’s social media channels. As well, Anthill worked with CBC Sports to provide all the action footage used in a short documentary about the athletes’ motivation behind the making of unCorked.

As @markmcmorris says at the end of this cut, @sebtoots is an animal! Here's 60 seconds of Seb doing his thing at #RedBullUncorked.

A post shared by Red Bull Canada (@redbullcanada) on Apr 13, 2017 at 3:57pm PDT

Got to ride the @redbullcanada #uncorked park with some of the best park riders in the world. I was definitely a fourth line guy out there....

A post shared by Craig McMorris (@craigmcmorris) on Apr 19, 2017 at 9:56am PDT

@scottyjames31 captured by the Phantom VEO 640 for #redbulluncorked. Turn up 🔊for best results. Full vid linked in our bio. @redbullcanada @brandonkelly

A post shared by Anthill Films (@anthillfilms) on Mar 23, 2017 at 1:07pm PDT

CLIENT: REDBULL
WRITTEN & PRODUCED BY: REDBULL & ANTHILL FILMS
DIRECTED & EDITED BY: ANTHILL FILMS
PROJECT LEAD: CARY SMITH

ADDITIONAL CINEMATOGRAPHY: JASON MANNINGS, ANTHONY VITALE, BRANDON KELLY, TRISTAN MERRICK
AERIAL CINEMATOGRAPHY: SNOWDRIFT MEDIA + ANTHILL FILMS
DIGITAL IMAGING TECH: ROB POPKIN
COLOUR CORRECTION: SIDE STREET POST
SOUND DESIGN: JONATHAN OSBORNE + RYLAN KERBES
MUSIC SUPERVISION: ADAM FOLEY
MOTION GRAPHICS/ANIMATION: VENTURE WEB + SHOTGUN INFINITY