CASE STUDY: Hotel Tacoma
In collaboration with Saatchi & Saatchi Los Angeles, we produced, shot, and edited an action-packed teaser video for Toyota USA to give viewers a glimpse of the craziness that went down at Hotel Tacoma - the world’s most exclusive adventure “hotel”.
Working seamlessly with the event producers to make sure Hotel Tacoma’s guests were not interrupted by the the production team, we captured a huge variety of footage in just 3-days and created 9 unique video assets in one week. The main asset, a 2-minute trailer-style recap video has received over 1 million views on Facebook; with hundreds of thousands of additional views generated by posts and stories from social influencers, professional athletes, and celebrities in attendance.
A HIGHLY MOBILE, COORDINATED TEAM
The biggest challenge of the Hotel Tacoma shoot was capturing cinematic, action-packed shots without impacting the guests experience. To accomplish this, we created three highly mobile and coordinated camera teams, that expanded and contracted depending on the needs and occurrences of the event. Doing so allowed us to be flexible to capture a diversity of footage, as it happened without the luxury of multiple takes. Throughout the 72 hour event we captured over 25 hours of footage in 8000GB's of data.
COMPRESSED PRODUCTION SCHEDULE
In order to release content as close to the event as possible, we worked within an extremely tight production schedule throughout the project. During the production, we used on onsite DIT and editing team to conform footage, provide dailies and catalogue for post production. Afterwards, we hosted a team of creative directors from Saatchi Los Angeles in our production studio in Squamish, creating all deliverables for Toyota USA in the span of a week. When the dust settled, we had created the 2 minute feature edit, a 60-second teaser, 7 unique social media clips and 90-second in-cinema “trailer” (created after the initial release).
“Throughout the shoot, all I kept hearing was, “Who are those guys? They are killing it!” In the rain. In the wind. In the middle of the night after shooting 12+ hours. And throughout the insanity that was Hotel Tacoma, not once was there a mention of, “that’s not my job.” Anthill over delivered from start to finish in an environment that may have eaten other production crews alive.”
CLIENT: TOYOTA USA
WRITTEN & PRODUCED BY: SAATCHI LOS ANGELES & ANTHILL FILMS
DIRECTED & EDITED BY: ANTHILL FILMS
PROJECT LEAD: SAATCHI LOS ANGELES
ADDITIONAL CINEMATOGRAPHY: JASON MANNINGS
AERIAL CINEMATOGRAPHY: ANTHILL FILMS
DIGITAL IMAGING TECH: ROB POPKIN
COLOUR CORRECTION: SIDE STREET POST
SOUND DESIGN: RIDGELINE SOUND
MOTION GRAPHICS: SHOTGUN INFINITY
