Introducing Lazer KinetiCore - enhanced impact protection.

Anthill Films, in collaboration with Brandwave Marketing Agency created a brand anthem for Kineticore that demonstrates how the animal kingdom has evolved in such a way that it doesn't require any safety add-ons. Instead safety is inherent to many animals genetic design. Kineticore aims to achieve the same level of simplicity in its minimalist approach to safety.

Next to creating the brand anthem, our collaboration with Brandwave resulted in a comprehensive range of video content tailored for social media and e-commerce platforms.

We crafted a series of engaging and shareable videos showcasing the dynamic features of KinetiCore helmets, captivating audiences and creating buzz around the product. From thrilling riding sequences to close-up shots of the helmet's innovative technology, our social media videos left viewers eager to learn more about KinetiCore.

With the recent introduction of KinetiCore technology, Lazer helmets now provide a range of Virginia Tech 5-star rated helmets. These helmets are not only equipped with rotational impact protection but also prioritize ventilation and a lighter-weight construction. This combination ensures riders experience the utmost comfort, allowing them to focus on their ride with confidence and peace of mind.