“Obsessively engineered and refined with over four decades of continuous innovation, our MTB and e-MTB technologies let you ride quieter, quicker, smoother and more securely than ever.”
Campaign for Shimano showcasing a new range of products and technologies called ‘Pure Precision’.
For this we’ve created four different videos showing the product in action, while focusing on the precision engineering and innovative technologies.
production company: Anthill Films
account: Ian Dunn
directed and shot by: Matthew Butterworth & Mark Johansson
produced by: Thibaut Balcaen
edit and colour by: Mark Johansson
sound by: Jonathan Osborne
rendering by: Arnas Gaudutis & Zach Rampen