In August, 2018 we were approached by Vancouver agency Rethink Canada to capture a series of 15, 30 and 60-second ad spots for TV and digital that showcase key players. Shooting locations were on the ice and in the team gym at Rogers Arena as well as outdoor parkland on the shores of Vancouver Harbour.
With a combination of camera stabilizers and cinematographers who could skate on ice safely and efficiently, we were able to capture all the required footage within two days of shooting. This allowed Rethink a quick turnaround on all required deliverables and minimal disruption to the athletes’ training schedule.
We worked closely with director Dylan Miranda the editing staff at Rethink to ensure the finished videos conveyed the enthusiasm and energy of fans heading into the 2018/19 NHL season. A rising crescendo of sound and visuals matched the overarching campaign message of “We are relentless. We are all Canucks.”
CLIENT: VANCOUVER CANUCKS
AGENCY: RETHINK CANADA
DIRECTOR: DYLAN MIRANDA
DIRECTOR OF PHOTOGRAPHY: DARREN McCULLOUGH
CINEMATOGRAPHY: COLIN JONES, DARCY WITTENBURG
ADDITIONAL CINEMATOGRAPHY: WILL BINAMÉ
PRODUCER: LAURA RIOUX, ROBYN FARNHAM
Photos by Callum Howard