_DSC5983.02.jpg

In August, 2018 we were approached by Vancouver agency Rethink Canada to capture a series of 15, 30 and 60-second ad spots for TV and digital that showcase key players. Shooting locations were on the ice and in the team gym at Rogers Arena as well as outdoor parkland on the shores of Vancouver Harbour.

With a combination of camera stabilizers and cinematographers who could skate on ice safely and efficiently, we were able to capture all the required footage within two days of shooting. This allowed Rethink a quick turnaround on all required deliverables and minimal disruption to the athletes’ training schedule.

_DSC5958.02.jpg
Photo 2018-09-11, 2 42 40 PM.jpg
DSCF9653.02.jpg

We worked closely with director Dylan Miranda the editing staff at Rethink to ensure the finished videos conveyed the enthusiasm and energy of fans heading into the 2018/19 NHL season. A rising crescendo of sound and visuals matched the overarching campaign message of “We are relentless. We are all Canucks.”


CLIENT: VANCOUVER CANUCKS

AGENCY: RETHINK CANADA

DIRECTOR: DYLAN MIRANDA

DIRECTOR OF PHOTOGRAPHY: DARREN McCULLOUGH

CINEMATOGRAPHY: COLIN JONES, DARCY WITTENBURG

ADDITIONAL CINEMATOGRAPHY: WILL BINAMÉ

PRODUCER: LAURA RIOUX, ROBYN FARNHAM

Photos by Callum Howard