Specialized: Matt Hunter


MATT HUNTER GOING AROUND A CORNER ON HIS BICYCLE

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You never know when something will strike a nerve and go viral. This short video for Specialized was shot in less than a day, with a two-person crew, on a 10-foot section of trail… and it has received over 2.3 million organic views to date on YouTube. Sometimes simplicity and style is all you need. An amazing rider and a little creativity doesn't hurt either. 

Left: Two page advertisement in Bike Magazine featuring photography by Sterling Lorence